In 2025, the online journey of a hotel guest starts well before they set foot on the property. From discovering your hotel via search engines, OTAs, and metasearch tools to booking it directly or through a third party, the first impression—and your consistency—matter greatly. Channel management is one of the crucial levers hotels must use…
In 2025, revenue management is no longer just about seasonal rates or gut instinct. Successful hotels take a data‑driven, integrated approach—using tools that not only distribute inventory but also help shape pricing, channel mix, forecasting, and guest lifecycles. A channel manager is a key component in that ecosystem. It does far more than simply update…
In 2025, hotel operations have gone far beyond simply listing rooms on online travel agencies (OTAs). While channel managers are still essential for managing OTA distribution, relying on them alone is no longer enough to stay competitive, increase revenue, or deliver outstanding guest experiences. If you’re still depending solely on a channel manager to run…
