Considering how busy the internet is with businesses trying to get customers, the user’s first impression about the web application or the website is very crucial. Everyone has experienced this in one form or another: a poorly organized menu, a dead button, or a purchase path that is nothing less than a labyrinth. These minor aggravations are not trivial inconveniences; they are fundamental blows to your business.
The best mobile app development company Dubai knows that in today’s digital world, there are certain elements which cannot be compromised while building a web application and making it user friendly. These elements form a part of the user’s touch points with the mobile application. Bad user experience, or UX, is a powerful weapon which prospective competitors can use with ease.
The Hidden Costs of Poor UX
Sadly, the consequences of poor UX are very serious even when they are not very easy to notice. For instance, a user working on a slow-loading app tends to leave it in seconds, leading to a very high bounce rate. Users having to deal with difficult to understand app navigation get lost in it, causing negative user experiences and driving potential customers to rival apps. Users with cluttered screens containing too many buttons and feature options feel lost and overwhelmed. Companies directly lose sales, spend more on customer support, and jeopardize brand reputation. For instance, a user having a negative single experience on any page tends to completely lose touch with a brand that they once deeply cared for and valued.
How to Improve User Experience Design
A poor user experience can be easily avoided. The first thing to address is avoiding unnecessary complexity. User pathways to important outcomes—such as purchasing or registering—must be clearly marked and easily accessible. For most users who browse content via a mobile phone, mobile-first design is not an option but a must. This means focusing more on easily clickable buttons, readable type, and aesthetically pleasing content on smaller devices. A top mobile app development company in Saudi, emphasizes the need to be user-centered and data-informed: Let the data point to the friction users are most likely to face, then user-test directly.
The Bottom Line: An Investment in UX is an Investment in Your Business
The smoother the experience of the users, the less the company will spend later on customer service, meaning good user experience will pay for itself in the long run. User experience is seen as an important marketing function these days. Support process, since its much easier to convert an existing customer than pay to acquire a new one. User experience design plays a role in retaining existing customers as well by decreasing the customer defection rate on the long run. Mobile app development in Kuwait company understands the value of apportioning user experience as an integral part of the design process.
